Kerala records Rs 826.38 cr Onam liquor sales till Uthradam

As Kerala celebrated Onam, liquor sales in the state hit a record high. Liquor sales in Kerala during the Onam season have set a new record, with the Kerala State Beverages Corporation (BEVCO) reporting collections of Rs 826.38 crore in the ten days leading up to Thursday, the Uthradam day.

Last year, liquor worth Rs 776 crore was sold at the same time. On Thursday, the Uthradam day, the day leading up to Thiru Onam, BEVCO outlets registered sales worth Rs 137.64 crore, compared to Rs 126.01 crore on the same day last year, marking a 9.23 per cent growth, the data stated.

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Among the outlets, the Karunagappally store, attached to the Kollam warehouse, recorded the highest sales in the state on Uthradam day, with Rs 1.46 crore. It was followed by the Kavanad Ashramam outlet in Kollam (Rs 1.24 crore) and the Edappal outlet in Malappuram (Rs 1.11 crore), data stated.

Other outlets that reported sales crossing the Rs 1-crore mark included Chalakudy (Rs 1.07 crore), Irinjalakuda (Rs 1.03 crore), and Kundara (Rs 1 crore).

Between April 1 and September 4, 2025, BEVCO recorded sales worth Rs 8,962.97 crore, compared to Rs 8,267.74 crore during the same period in 2024—a jump of Rs 698.23 crore.